grocery.com

grocery.com is SSL secured

Free website and domain report on grocery.com

Last Updated: 14th October, 2020 Update Now
Overview

Snoop Summary for grocery.com

This is a free and comprehensive report about grocery.com. The domain grocery.com is currently hosted on a server located in North Bergen, New Jersey in United States with the IP address 161.35.9.253, where USD is the local currency and the local language is English. Grocery.com has the potential to be earning an estimated $6 USD per day from advertising revenue. If grocery.com was to be sold it would possibly be worth $4,466 USD (based on the daily revenue potential of the website over a 24 month period). Grocery.com is quite popular with an estimated 2,142 daily unique visitors. This report was last updated 14th October, 2020.

About grocery.com

Site Preview: grocery.com grocery.com
Title: Grocery.com - Grocery Stores, Manufacturers, Brands, Shop Online
Description: Your neighborhood grocery stores, new products, favorite brands, weekly ads and promotions.
Keywords and Tags: health, online shopping
Related Terms: grocery delivery service, grocery online, grocery online shopping, grocery specials, grocery stores online, korean grocery store, manhattan grocery, same day delivery grocery, sprouts grocery store, superstore grocery
Fav Icon:
Age: Over 28 years old
Domain Created: 13th March, 1996
Domain Updated: 14th February, 2020
Domain Expires: 14th March, 2021
Review

Snoop Score

3/5 (Great!)

Valuation

$4,466 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 256,769
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 2,142
Monthly Visitors: 65,196
Yearly Visitors: 781,830
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $6 USD
Monthly Revenue: $186 USD
Yearly Revenue: $2,228 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: grocery.com 11
Domain Name: grocery 7
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.65 seconds
Load Time Comparison: Faster than 47% of sites

PageSpeed Insights

Avg. (All Categories) 65
Performance 39
Accessibility 95
Best Practices 79
SEO 92
Progressive Web App 19
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.grocery.com
Updated: 14th October, 2020

4.95 seconds
First Contentful Paint (FCP)
24%
23%
53%

0.00 seconds
First Input Delay (FID)
99%
1%
0%

Simulate loading on desktop
39

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for grocery.com. This includes details about optimizing page load times which can result in a better user experience.

Other

Max Potential First Input Delay — 120 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive grocery.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
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0
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text/javascript
Script
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
296.183
8.76
311.585
48.966
360.566
10.744
436.068
5.202
582.432
38.963
622.765
49.933
672.72
77.712
755.451
20.907
794.132
35.731
840.061
43.147
898.747
30.027
945.701
23.879
995.774
16.094
1012.697
5.698
1022.674
18.923
1041.88
197.917
1263.29
50.495
1328.219
39.144
1848.931
9.018
1865.442
167.936
2033.409
9.321
2046.662
116.728
2163.42
6.553
2203.703
9.972
2221.304
9.687
2234.536
29.401
2266.185
6.303
2273.216
7.467
2293.888
7.079
2302.492
9.926
2336.948
39.627
2385.831
10.751
2398.508
11.751
2419.846
8.153
2430.79
27.31
2464.323
22.174
2487.899
6.9
2499.447
6.26
2512.888
18.37
2544.113
11.906
2557.038
117.097
2674.284
7.806
2690.825
11.998
2703.801
12.637
2717.242
8.403
2727.378
9.831
2740.355
10.323
2752.682
11.143
2777.88
60.534
2840.523
7.111
2847.663
9.098
2861.483
6.587
2889.022
34.294
2930.337
7.927
2944.777
123.659
3077.69
10
3092.125
7.807
3105.973
32.799
3138.794
9.621
3150.384
8.025
3172.384
25.464
3216.359
12.45
3236.781
10.001
3253.577
6.447
3312.471
12.015
3325.453
14.621
3341.432
16.039
3391.554
28.982
3453.345
12.875
3530.755
6.457
3734.955
8.024
3837.652
20.072
3948.165
109.196
4685.044
6.715
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 6 KiB
Time to Interactive can be slowed down by resources on the page. Grocery.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/2017/03/logo_m.jpg
6060
6060
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Grocery.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Grocery.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.2.2
14376
3644
Efficiently encode images — Potential savings of 139 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
195361
86899
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
193527
30737
https://www.grocery.com/wp-content/uploads/2015/07/logo.jpg
18685
12175
https://tpc.googlesyndication.com/simgad/12635944384571751410/downsize_200k_v1
11441
7797
https://tpc.googlesyndication.com/simgad/15954055316678822764/downsize_200k_v1
8577
5111
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 160 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.grocery.com/
164.398
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Grocery.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://grocery.com/
190
https://www.grocery.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 47 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.ilightbox.js?ver=2.2.3
26888
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.easyPieChart.js?ver=2.1.7
21017
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
170

Diagnostics

Avoid chaining critical requests — 115 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Grocery.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 246 requests • 4,412 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
246
4517775
Script
139
1757179
Image
35
1260461
Stylesheet
8
1200384
Font
29
144332
Document
11
130281
Other
24
25138
Media
0
0
Third-party
121
836213
Minimize third-party usage — Third-party code blocked the main thread for 150 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
669901
150.917
129971
0
20015
0
2766
0
2567
0
2059
0
1960
0
1821
0
1691
0
1176
0
985
0
790
0
511
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid long main-thread tasks — 7 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://pagead2.googlesyndication.com/bg/36t2pzUCsky2p8StOfRDuZ2SQrRQGkwFUvrIpVyovYo.js
2016
124
https://pagead2.googlesyndication.com/bg/36t2pzUCsky2p8StOfRDuZ2SQrRQGkwFUvrIpVyovYo.js
190
117
https://pagead2.googlesyndication.com/bg/36t2pzUCsky2p8StOfRDuZ2SQrRQGkwFUvrIpVyovYo.js
2510
109
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
12390
99
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/lazysizes.js?ver=4.1.5
12578
84
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
12662
58
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/show_ads_impl_fy2019.js
12489
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Total Blocking Time — 180 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Opportunities

Remove unused JavaScript — Potential savings of 699 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
256603
225028
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
157508
124780
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.ilightbox.js?ver=2.2.3
82527
70855
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.carouFredSel.js?ver=6.2.1
54623
53945
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/flatpickr.js?ver=1
49482
45673
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/reactive_library_fy2019.js
55276
45429
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
97145
35636
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/show_ads_impl_fy2019.js
90424
34044
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-header.js?ver=7.1
33414
30938
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-menu.js?ver=7.1
40288
25698
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.cycle.js?ver=3.0.3
25608
23401
Serve images in next-gen formats — Potential savings of 495 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
195361
132765
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
193527
105899
https://www.grocery.com/wp-content/uploads/2014/06/pampers_baby_dry.jpg
301672
100296
https://www.grocery.com/wp-content/uploads/2014/06/head-shoulders.jpg
148842
69500
https://www.grocery.com/wp-content/uploads/2013/12/Pet_Food_Aisle.jpg
161419
25335
https://www.grocery.com/wp-content/uploads/2014/06/wella-professional.jpg
70726
24948
https://www.grocery.com/wp-content/uploads/2015/07/logo.jpg
18685
15507
https://www.grocery.com/wp-content/uploads/2014/06/Innova-Dog-Food-.jpg
36855
11285
https://tpc.googlesyndication.com/simgad/1856241406538786328/2076313506083323656
29824
11284
https://tpc.googlesyndication.com/simgad/12635944384571751410/downsize_200k_v1
11441
9737

Diagnostics

Avoid an excessive DOM size — 967 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
967
Maximum DOM Depth
16
Maximum Child Elements
141
Reduce JavaScript execution time — 1.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
322.058
262.85
1.793
Unattributable
247.249
5.155
0.153
https://www.grocery.com/
245.971
57.095
5.906
https://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-9702174106131659&output=html&h=600&adk=3043409785&adf=2402509703&w=300&fwrn=4&fwrnh=100&lmt=1602688442&rafmt=1&to=qs&pwprc=7011126439&psa=0&guci=2.2.0.0.2.2.0.0&format=300x600&url=https%3A%2F%2Fwww.grocery.com%2F&flash=0&fwr=0&rpe=1&resp_fmts=4&wgl=1&adsid=NT&tt_state=W3siaXNzdWVyT3JpZ2luIjoiaHR0cHM6Ly9hZHNlcnZpY2UuZ29vZ2xlLmNvbSIsInN0YXRlIjowfV0.&dt=1602713077400&bpp=3&bdt=1793&idt=3&shv=r20201008&cbv=r20190131&ptt=9&saldr=aa&abxe=1&prev_fmts=0x0%2C1200x280&nras=1&correlator=2560909840794&frm=20&pv=1&ga_vid=682605589.1602713076&ga_sid=1602713077&ga_hid=1128330916&ga_fc=0&iag=0&icsg=4503599627370495&dssz=155&mdo=0&mso=0&u_tz=-420&u_his=2&u_java=0&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_nplug=0&u_nmime=0&adx=1020&ady=2731&biw=1350&bih=940&scr_x=0&scr_y=0&eid=21067602%2C21066705&oid=3&pvsid=264794552405973&pem=407&rx=0&eae=0&fc=1920&brdim=0%2C0%2C0%2C0%2C800%2C0%2C1%2C1%2C1350%2C940&vis=1&rsz=%7C%7CoeEbr%7C&abl=CS&pfx=0&fu=8320&bc=31&ifi=2&uci=a!2&btvi=2&fsb=1&xpc=puKIMQmQWp&p=https%3A//www.grocery.com&dtd=51
196.887
130.119
6.827
https://tpc.googlesyndication.com/sodar/sodar2/217/runner.html
193.801
180.406
2.548
https://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-9702174106131659&output=html&h=280&adk=4026247473&adf=3004972083&w=1200&fwrn=4&fwrnh=100&lmt=1602688442&rafmt=1&to=qs&pwprc=7011126439&psa=0&guci=2.2.0.0.2.2.0.0&format=1200x280&url=https%3A%2F%2Fwww.grocery.com%2F&flash=0&fwr=0&rpe=1&resp_fmts=3&wgl=1&adsid=NT&tt_state=W3siaXNzdWVyT3JpZ2luIjoiaHR0cHM6Ly9hZHNlcnZpY2UuZ29vZ2xlLmNvbSIsInN0YXRlIjowfV0.&dt=1602713077400&bpp=13&bdt=1793&idt=-M&shv=r20201008&cbv=r20190131&ptt=9&saldr=aa&abxe=1&prev_fmts=0x0&nras=1&correlator=2560909840794&frm=20&pv=1&ga_vid=682605589.1602713076&ga_sid=1602713077&ga_hid=1128330916&ga_fc=0&iag=0&icsg=4503599627370495&dssz=155&mdo=0&mso=0&u_tz=-420&u_his=2&u_java=0&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_nplug=0&u_nmime=0&adx=75&ady=2389&biw=1350&bih=940&scr_x=0&scr_y=0&eid=21067602%2C21066705&oid=3&pvsid=264794552405973&pem=407&rx=0&eae=0&fc=1920&brdim=0%2C0%2C0%2C0%2C800%2C0%2C1%2C1%2C1350%2C940&vis=1&rsz=%7C%7CoeEbr%7C&abl=CS&pfx=0&fu=8320&bc=31&ifi=1&uci=a!1&btvi=1&fsb=1&xpc=JfBV39kqY5&p=https%3A//www.grocery.com&dtd=38
157.748
119.333
6.957
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
146.227
139.329
3.251
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/show_ads_impl_fy2019.js
133.987
111.988
7.796
https://pagead2.googlesyndication.com/bg/36t2pzUCsky2p8StOfRDuZ2SQrRQGkwFUvrIpVyovYo.js
129.492
110.912
4.819
https://www.googletagservices.com/activeview/js/current/osd_listener.js?cache=r20110914
107.171
69.448
14.616
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
55.741
47.655
1.193
https://googleads.g.doubleclick.net/pagead/html/r20201008/r20190131/zrt_lookup.html?fsb=1#RS-0-&adk=1812271808&client=ca-pub-9702174106131659&fa=8&ifi=3&uci=a!3&xpc=YZjAfGDwxV&p=https%3A//www.grocery.com
55.38
17.176
13.585
Minimize main-thread work — 2.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1590.936
Other
366.473
Style & Layout
216.695
Script Parsing & Compilation
174.842
Parse HTML & CSS
149.917
Rendering
75.897
Garbage Collection
42.748

Metrics

First Contentful Paint — 2.1 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 4.5 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 2.7 s
The timing of the largest text or image that is painted.
Time to Interactive — 8.7 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0.538
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 4.6 s
The time taken for the page's main thread to be quiet enough to handle input.
First Meaningful Paint — 2.1 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,510 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Grocery.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.grocery.com/wp-content/plugins/cryptx//css/cryptx.css?ver=5.5.1
432
70
https://www.grocery.com/wp-content/plugins/download-attachments/css/frontend.css?ver=5.5.1
1577
150
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
109246
430
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
1082118
1230
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
97145
390
Properly size images — Potential savings of 1,034 KiB
Images can slow down the page's load time. Grocery.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/2014/06/pampers_baby_dry.jpg
301672
297160
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
193527
185141
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
195361
177087
https://www.grocery.com/wp-content/uploads/2013/12/Pet_Food_Aisle.jpg
161419
146280
https://www.grocery.com/wp-content/uploads/2014/06/head-shoulders.jpg
148842
140597
https://www.grocery.com/wp-content/uploads/2014/06/wella-professional.jpg
70726
69524
https://www.grocery.com/wp-content/uploads/2014/06/Innova-Dog-Food-.jpg
36855
25880
https://www.grocery.com/wp-content/uploads/2014/06/rochas.jpg
22096
16791
Remove unused CSS — Potential savings of 1,096 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Grocery.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
1082118
1024937
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
109246
97279
Enable text compression — Potential savings of 1,874 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
1081857
959380
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
256330
191953
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
157235
111181
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
108987
89174
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
96873
63069
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.ilightbox.js?ver=2.2.3
82255
57052
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.carouFredSel.js?ver=6.2.1
54352
40885
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/flatpickr.js?ver=1
49211
35193
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-menu.js?ver=7.1
40017
33161
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-header.js?ver=7.1
33143
29052
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/isotope.js?ver=3.0.4
34773
25156
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.cycle.js?ver=3.0.3
25337
18209
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.flexslider.js?ver=2.2.2
23008
16495
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-container.js?ver=1
15833
12792
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-fusion-slider.js?ver=5.1
15967
12208
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
16573
11254
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-portfolio.js?ver=5.1
13567
10526
https://www.grocery.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.2.2
14105
10194
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/packery.js?ver=2.0.0
13723
9599
https://www.grocery.com/wp-includes/js/wp-emoji-release.min.js?ver=5.5.1
14246
9575
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-parallax.js?ver=1
12004
9149
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.infinitescroll.js?ver=2.1
20999
9007
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/modernizr.js?ver=3.3.1
12991
7905
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-menu.js?ver=1
10207
7666
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.tooltip.js?ver=3.3.5
10862
7031
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.waypoints.js?ver=2.0.3
8833
6227
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.touchSwipe.js?ver=1.6.6
9399
5858
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-blog.js?ver=1
7660
5576
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-lightbox.js?ver=1
7217
5130
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-form.js?ver=3.1
7503
5037
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-video-general.js?ver=1
6803
4831
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-drop-down.js?ver=7.1
5798
4716
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/imagesLoaded.js?ver=3.1.8
6785
4564
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-flexslider.js?ver=1
5834
4528
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-column.js?ver=1
5069
4147
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/lazysizes.js?ver=4.1.5
7142
3914
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.sticky-kit.js?ver=1.1.2
5777
3845
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.textillate.js?ver=2.0
5946
3776
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.fusion_maps.js?ver=2.2.2
5699
3767
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-scroll-to-anchor.js?ver=1
5353
3681
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.event.move.js?ver=2.0
5524
3551
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-chart.js?ver=1
5219
3517
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-video-bg.js?ver=1
5453
3465
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-content-boxes.js?ver=1
4261
3312
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-carousel.js?ver=1
4419
3085
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/library/jquery.elasticslider.js?ver=7.1
4545
2947
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-sidebars.js?ver=7.1
3537
2714
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.modal.js?ver=3.1.1
3974
2673
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.easing.js?ver=1.3
3308
2508
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-responsive-typography.js?ver=1
3575
2507
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-counters-circle.js?ver=1
3359
2400
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-tabs.js?ver=1
3340
2353
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.collapse.js?ver=3.1.1
3487
2314
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-title.js?ver=1
3879
2301
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion.js?ver=3.1
3394
2144
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.easyPieChart.js?ver=2.1.7
3555
2104
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-flip-boxes.js?ver=1
2742
2084
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-image-before-after.js?ver=1.0
3139
2059
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.countdown.js?ver=1.0
2916
1861
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/cssua.js?ver=2.1.28
3344
1846
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-live-search.js?ver=7.1
2846
1834
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.appear.js?ver=1
2985
1661
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/library/bootstrap.scrollspy.js?ver=3.3.2
2709
1644
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-modal.js?ver=1
2434
1582
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.mousewheel.js?ver=3.0.6
2604
1476
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-column-bg-image.js?ver=1
2221
1463
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/fusion-vertical-menu-widget.js?ver=5.1
1887
1426
Preload key requests — Potential savings of 5,710 ms
Key requests can be preloaded by using '<link rel=preload>'. Grocery.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/fonts/icomoon/icomoon.woff
5710

Diagnostics

Avoid enormous network payloads — Total size was 4,412 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
1082118
https://www.grocery.com/wp-content/uploads/2014/06/pampers_baby_dry.jpg
301933
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
256603
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
195622
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
193788
https://www.grocery.com/wp-content/uploads/2013/12/Pet_Food_Aisle.jpg
161680
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
157508
https://www.grocery.com/wp-content/uploads/2014/06/head-shoulders.jpg
149103
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
109246
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
97145
Serve static assets with an efficient cache policy — 140 resources found
Grocery.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
0
1082118
https://www.grocery.com/wp-content/uploads/2014/06/pampers_baby_dry.jpg
0
301933
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
0
256603
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
0
195622
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
0
193788
https://www.grocery.com/wp-content/uploads/2013/12/Pet_Food_Aisle.jpg
0
161680
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
0
157508
https://www.grocery.com/wp-content/uploads/2014/06/head-shoulders.jpg
0
149103
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
0
109246
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
0
97145
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.ilightbox.js?ver=2.2.3
0
82527
https://www.grocery.com/wp-content/uploads/2014/06/wella-professional.jpg
0
70986
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.carouFredSel.js?ver=6.2.1
0
54623
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/flatpickr.js?ver=1
0
49482
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-menu.js?ver=7.1
0
40288
https://www.grocery.com/wp-content/uploads/2014/06/Innova-Dog-Food-.jpg
0
37114
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/isotope.js?ver=3.0.4
0
35044
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-header.js?ver=7.1
0
33414
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.cycle.js?ver=3.0.3
0
25608
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.flexslider.js?ver=2.2.2
0
23279
https://www.grocery.com/wp-content/uploads/2014/06/rochas.jpg
0
22355
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/fonts/icomoon/icomoon.woff
0
21372
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.infinitescroll.js?ver=2.1
0
21270
https://www.grocery.com/wp-content/uploads/2015/07/logo.jpg
0
18944
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
0
16844
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-fusion-slider.js?ver=5.1
0
16238
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-container.js?ver=1
0
16104
https://www.grocery.com/wp-includes/js/wp-emoji-release.min.js?ver=5.5.1
0
14517
https://www.grocery.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.2.2
0
14376
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/packery.js?ver=2.0.0
0
13994
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-portfolio.js?ver=5.1
0
13838
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/modernizr.js?ver=3.3.1
0
13262
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-parallax.js?ver=1
0
12275
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.tooltip.js?ver=3.3.5
0
11133
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-menu.js?ver=1
0
10478
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.touchSwipe.js?ver=1.6.6
0
9669
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.waypoints.js?ver=2.0.3
0
9103
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-blog.js?ver=1
0
7930
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-form.js?ver=3.1
0
7773
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-lightbox.js?ver=1
0
7487
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https://www.google-analytics.com/analytics.js
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https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/abg_lite_fy2019.js
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https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/load_preloaded_resource_fy2019.js
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
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Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/abg_lite_fy2019.js
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Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://googleads.g.doubleclick.net/pagead/html/r20201008/r20190131/zrt_lookup.html?fsb=1
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95

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of grocery.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Grocery.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Grocery.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
FDA
HBC
UK
USA
USD

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that grocery.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
Modernizr
3.5.0
Isotope
FlexSlider
WordPress
5.5.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://grocery.com/
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for grocery.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of grocery.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
19

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of grocery.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of grocery.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 33.9 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://grocery.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 58
Performance 5
Accessibility 92
Best Practices 79
SEO 93
Progressive Web App 21
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.grocery.com
Updated: 14th October, 2020

5.44 seconds
First Contentful Paint (FCP)
6%
29%
65%

0.03 seconds
First Input Delay (FID)
82%
15%
3%

Simulate loading on mobile
5

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for grocery.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.078
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Defer offscreen images — Potential savings of 18 KiB
Time to Interactive can be slowed down by resources on the page. Grocery.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/2015/07/logo.jpg
18685
18685
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Grocery.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Grocery.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.2.2
14376
3644
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 50 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.grocery.com/
53.678
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Grocery.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://grocery.com/
630
https://www.grocery.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Diagnostics

Avoid chaining critical requests — 115 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Grocery.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 210 requests • 3,892 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
210
3985254
Script
139
1751006
Stylesheet
8
1200027
Image
24
779404
Document
10
121469
Font
8
109292
Other
21
24056
Media
0
0
Third-party
91
1046862
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.075055677755384
0.0017781147751065
0.00073988668494365
 1
0.00073988668494365
0.00016250831837235
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://pagead2.googlesyndication.com/bg/36t2pzUCsky2p8StOfRDuZ2SQrRQGkwFUvrIpVyovYo.js
721
862
https://pagead2.googlesyndication.com/bg/36t2pzUCsky2p8StOfRDuZ2SQrRQGkwFUvrIpVyovYo.js
8905
674
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
42750
506
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/lazysizes.js?ver=4.1.5
43874
386
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/show_ads_impl_fy2019.js
43431
255
https://www.grocery.com/
1874
214
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
18030
203
https://www.googletagservices.com/activeview/js/current/osd_listener.js?cache=r20110914
8666
198
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
43686
188
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
44260
187
https://www.grocery.com/
1624
185
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/reactive_library_fy2019.js
44859
177
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/abg_lite_fy2019.js
8512
154
https://www.gstatic.com/mysidia/f65c896b7ae3ea855671c0802ac1d5df.js?tag=exit_2019
10770
147
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js
43302
129
https://googleads.g.doubleclick.net/pagead/html/r20201008/r20190131/zrt_lookup.html?fsb=1#RS-1-&adk=1812271802&client=ca-pub-9702174106131659&fa=2&ifi=4&uci=a!4&btvi=2&xpc=BAZY34yxH7&p=https%3A//www.grocery.com
8386
126
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
19710
123
https://www.google-analytics.com/analytics.js
2790
114
Unattributable
2294
114
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-equal-heights.js?ver=1
26850
106
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://grocery.com/
0
22.214000113308
229
0
301
text/html
https://www.grocery.com/
22.772000171244
75.451999902725
17092
103846
200
text/html
Document
https://www.grocery.com/wp-content/plugins/cryptx//css/cryptx.css?ver=5.5.1
95.418999902904
118.56799991801
432
69
200
text/css
Stylesheet
https://www.grocery.com/wp-content/plugins/download-attachments/css/frontend.css?ver=5.5.1
95.794000197202
119.01000002399
1577
1322
200
text/css
Stylesheet
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
96.429999917746
181.80399993435
109246
108987
200
text/css
Stylesheet
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
96.750000026077
272.74900022894
1082118
1081857
200
text/css
Stylesheet
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
96.973999869078
180.87100004777
97145
96873
200
application/javascript
Script
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js
383.93299980089
480.26099987328
47535
134021
200
text/javascript
Script
https://www.grocery.com/wp-content/uploads/2015/07/logo.jpg
384.10399993882
449.96100012213
18944
18685
200
image/jpeg
Image
https://www.grocery.com/wp-content/uploads/2017/03/logo_m.jpg
384.27300006151
458.78600003198
6318
6060
200
image/jpeg
Image
https://www.grocery.com/wp-includes/js/wp-emoji-release.min.js?ver=5.5.1
384.44000016898
475.03999993205
14517
14246
200
application/javascript
Script
https://www.grocery.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.2.2
192.96299992129
215.96600022167
14376
14105
200
application/javascript
Script
https://www.grocery.com/wp-content/plugins/cryptx//js/cryptx.min.js?ver=5.5.1
217.96299982816
242.0169999823
539
221
200
application/javascript
Script
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
243.71800012887
289.18599989265
157508
157235
200
application/javascript
Script
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-chart.js?ver=1
278.17199984565
301.00800003856
5489
5219
200
application/javascript
Script
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/modernizr.js?ver=3.3.1
354.38799997792
382.06999981776
13262
12991
200
application/javascript
Script
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-column-bg-image.js?ver=1
354.6890001744
383.31500021741
2490
2221
200
application/javascript
Script
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/cssua.js?ver=2.1.28
354.96600018814
385.29299991205
3613
3344
200
application/javascript
Script
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.waypoints.js?ver=2.0.3
355.33099994063
387.71900022402
9103
8833
200
application/javascript
Script
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-waypoints.js?ver=1
355.67700024694
386.76899997517
646
503
200
application/javascript
Script
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-animations.js?ver=1
355.98800005391
417.50100022182
1911
1642
200
application/javascript
Script
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-equal-heights.js?ver=1
356.20799986646
481.53300024569
1686
1417
200
application/javascript
Script
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-column.js?ver=1
356.41100024804
393.12099991366
5339
5069
200
application/javascript
Script
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.fade.js?ver=1
356.8259999156
395.85400000215
1431
1162
200
application/javascript
Script
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.requestAnimationFrame.js?ver=1
357.01999999583
393.76500016078
696
695
200
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
110.352
10.174
125.408
46.37
171.797
16.336
216.698
6.323
308.47
50.805
360.595
61.346
421.976
107.095
535.51
25.013
610.899
42.552
656.626
39.98
723.055
26.579
749.921
15.834
766.912
253.149
1020.298
7.159
1028.061
28.387
1057.472
10.443
1068.108
32.282
1100.697
5.308
1112.606
9.021
1145.017
63.654
1224.485
46.915
2200.443
9.231
2210.794
10.767
2225.355
9.083
2237.999
192.931
2430.977
8.051
2439.054
5.227
2444.3
93.572
2542.857
20.145
2568.163
7.189
2575.667
21.649
2597.333
17.958
2615.318
18.443
2633.8
19.953
2655.071
19.701
2677.276
24.33
2702.425
21.528
2725.058
22.244
2751.277
20.655
2777.545
88.546
2868.569
10.269
2879.007
5.206
2884.682
9.723
2901.026
9.119
2912.532
9.424
2923.605
12.048
2938.816
11.432
2950.55
31.448
3015.751
76.806
3095.112
49.429
3157.5
7.847
3165.467
10.267
3183.481
8.495
3193.341
6.106
3204.158
8.306
3217.478
21.053
3261.745
25.978
3289.738
25.733
3315.523
215.427
3531.041
7.019
3540.332
17.023
3561.273
5.182
3568.523
168.605
3737.407
13.212
3757.571
10.05
3801.726
12.678
3816.346
23.967
3840.474
73.51
3919.39
23.393
3952.708
8.988
3992.175
9.927
4005.638
25.159
4043.185
12.057
4059.623
11.834
4079.388
11.851
4127.153
14.471
4142.394
12.185
4183.556
14.308
4287.75
12.394
4330.966
5.702
4364.48
7.489
4430.886
12.648
4481.052
14.676
4500.89
12.538
4523.735
11.767
4538.654
22.402
4563.147
28.427
4591.596
15.849
4608.715
9.68
4676.962
11.634
4718.344
6.798
4728.04
11.556
4791.253
7.017
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 58 KiB
Images can slow down the page's load time. Grocery.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
193527
59895
Efficiently encode images — Potential savings of 127 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
195361
86899
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
193527
30737
https://www.grocery.com/wp-content/uploads/2015/07/logo.jpg
18685
12175
Avoid serving legacy JavaScript to modern browsers — Potential savings of 47 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.ilightbox.js?ver=2.2.3
26888
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.easyPieChart.js?ver=2.1.7
21017
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
170

Diagnostics

Avoid enormous network payloads — Total size was 3,892 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
1082118
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
256603
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
195622
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
193788
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
157508
https://tpc.googlesyndication.com/daca_images/simgad/12169281001516631815
154482
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
109246
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
97145
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/show_ads_impl_fy2019.js
90818
https://tpc.googlesyndication.com/daca_images/simgad/872125088930061993
86544
Avoid an excessive DOM size — 989 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
989
Maximum DOM Depth
16
Maximum Child Elements
141

Metrics

First Contentful Paint — 9.9 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 22.2 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 28.5 s
The timing of the largest text or image that is painted.
Time to Interactive — 34.4 s
The time taken for the page to become fully interactive.
Total Blocking Time — 2,140 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 20.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 590 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 9.9 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 190 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive grocery.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 21780 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 7,730 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Grocery.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.grocery.com/wp-content/plugins/cryptx//css/cryptx.css?ver=5.5.1
432
180
https://www.grocery.com/wp-content/plugins/download-attachments/css/frontend.css?ver=5.5.1
1577
480
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
109246
2130
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
1082118
7080
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
97145
1980
Remove unused CSS — Potential savings of 1,103 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Grocery.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
1082118
1028490
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
109246
100529
Remove unused JavaScript — Potential savings of 702 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
256603
225028
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
157508
124780
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.ilightbox.js?ver=2.2.3
82527
70855
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.carouFredSel.js?ver=6.2.1
54623
53945
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/flatpickr.js?ver=1
49482
45673
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
97145
41348
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/reactive_library_fy2019.js
54734
40968
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/show_ads_impl_fy2019.js
90818
36646
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-header.js?ver=7.1
33414
30938
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-menu.js?ver=7.1
40288
25698
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.cycle.js?ver=3.0.3
25608
23401
Serve images in next-gen formats — Potential savings of 306 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
195361
132765
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
193527
105899
https://tpc.googlesyndication.com/simgad/12390775348593755047/downsize_200k_v1
59765
40717
https://tpc.googlesyndication.com/daca_images/simgad/872125088930061993
85894
18398
https://www.grocery.com/wp-content/uploads/2015/07/logo.jpg
18685
15507
Enable text compression — Potential savings of 1,874 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
1081857
959380
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
256330
191953
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
157235
111181
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
108987
89174
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
96873
63069
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.ilightbox.js?ver=2.2.3
82255
57052
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.carouFredSel.js?ver=6.2.1
54352
40885
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/flatpickr.js?ver=1
49211
35193
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-menu.js?ver=7.1
40017
33161
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-header.js?ver=7.1
33143
29052
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/isotope.js?ver=3.0.4
34773
25156
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.cycle.js?ver=3.0.3
25337
18209
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.flexslider.js?ver=2.2.2
23008
16495
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-container.js?ver=1
15833
12792
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-fusion-slider.js?ver=5.1
15967
12208
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
16573
11254
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-portfolio.js?ver=5.1
13567
10526
https://www.grocery.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.2.2
14105
10194
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/packery.js?ver=2.0.0
13723
9599
https://www.grocery.com/wp-includes/js/wp-emoji-release.min.js?ver=5.5.1
14246
9575
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-parallax.js?ver=1
12004
9149
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.infinitescroll.js?ver=2.1
20999
9007
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/modernizr.js?ver=3.3.1
12991
7905
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-menu.js?ver=1
10207
7666
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.tooltip.js?ver=3.3.5
10862
7031
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.waypoints.js?ver=2.0.3
8833
6227
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.touchSwipe.js?ver=1.6.6
9399
5858
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-blog.js?ver=1
7660
5576
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-lightbox.js?ver=1
7217
5130
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-form.js?ver=3.1
7503
5037
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-video-general.js?ver=1
6803
4831
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-drop-down.js?ver=7.1
5798
4716
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/imagesLoaded.js?ver=3.1.8
6785
4564
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-flexslider.js?ver=1
5834
4528
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-column.js?ver=1
5069
4147
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/lazysizes.js?ver=4.1.5
7142
3914
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.sticky-kit.js?ver=1.1.2
5777
3845
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.textillate.js?ver=2.0
5946
3776
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.fusion_maps.js?ver=2.2.2
5699
3767
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-scroll-to-anchor.js?ver=1
5353
3681
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.event.move.js?ver=2.0
5524
3551
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-chart.js?ver=1
5219
3517
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-video-bg.js?ver=1
5453
3465
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-content-boxes.js?ver=1
4261
3312
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-carousel.js?ver=1
4419
3085
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/library/jquery.elasticslider.js?ver=7.1
4545
2947
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-sidebars.js?ver=7.1
3537
2714
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.modal.js?ver=3.1.1
3974
2673
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.easing.js?ver=1.3
3308
2508
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-responsive-typography.js?ver=1
3575
2507
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-counters-circle.js?ver=1
3359
2400
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-tabs.js?ver=1
3340
2353
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.collapse.js?ver=3.1.1
3487
2314
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-title.js?ver=1
3879
2301
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion.js?ver=3.1
3394
2144
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.easyPieChart.js?ver=2.1.7
3555
2104
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-flip-boxes.js?ver=1
2742
2084
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-image-before-after.js?ver=1.0
3139
2059
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.countdown.js?ver=1.0
2916
1861
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/cssua.js?ver=2.1.28
3344
1846
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-live-search.js?ver=7.1
2846
1834
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.appear.js?ver=1
2985
1661
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/library/bootstrap.scrollspy.js?ver=3.3.2
2709
1644
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-modal.js?ver=1
2434
1582
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.mousewheel.js?ver=3.0.6
2604
1476
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-column-bg-image.js?ver=1
2221
1463
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/fusion-vertical-menu-widget.js?ver=5.1
1887
1426
Preload key requests — Potential savings of 26,280 ms
Key requests can be preloaded by using '<link rel=preload>'. Grocery.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/fonts/icomoon/icomoon.woff
26280

Diagnostics

Serve static assets with an efficient cache policy — 135 resources found
Grocery.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
0
1082118
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
0
256603
https://www.grocery.com/wp-content/uploads/2014/06/tide.jpg
0
195622
https://www.grocery.com/wp-content/uploads/2015/01/InstaCart.jpg
0
193788
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
0
157508
https://www.grocery.com/wp-content/themes/Avada/assets/css/style.min.css?ver=7.1
0
109246
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
0
97145
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.ilightbox.js?ver=2.2.3
0
82527
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.carouFredSel.js?ver=6.2.1
0
54623
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/flatpickr.js?ver=1
0
49482
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-menu.js?ver=7.1
0
40288
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/isotope.js?ver=3.0.4
0
35044
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-header.js?ver=7.1
0
33414
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.cycle.js?ver=3.0.3
0
25608
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.flexslider.js?ver=2.2.2
0
23279
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/fonts/icomoon/icomoon.woff
0
21372
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.infinitescroll.js?ver=2.1
0
21270
https://www.grocery.com/wp-content/uploads/2015/07/logo.jpg
0
18944
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
0
16844
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-fusion-slider.js?ver=5.1
0
16238
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-container.js?ver=1
0
16104
https://www.grocery.com/wp-includes/js/wp-emoji-release.min.js?ver=5.5.1
0
14517
https://www.grocery.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.2.2
0
14376
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/packery.js?ver=2.0.0
0
13994
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-portfolio.js?ver=5.1
0
13838
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/modernizr.js?ver=3.3.1
0
13262
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-parallax.js?ver=1
0
12275
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.tooltip.js?ver=3.3.5
0
11133
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-menu.js?ver=1
0
10478
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.touchSwipe.js?ver=1.6.6
0
9669
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.waypoints.js?ver=2.0.3
0
9103
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-blog.js?ver=1
0
7930
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-form.js?ver=3.1
0
7773
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-lightbox.js?ver=1
0
7487
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/lazysizes.js?ver=4.1.5
0
7412
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-video-general.js?ver=1
0
7073
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/imagesLoaded.js?ver=3.1.8
0
7055
https://www.grocery.com/wp-content/uploads/2017/03/logo_m.jpg
0
6318
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.textillate.js?ver=2.0
0
6216
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-flexslider.js?ver=1
0
6104
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-drop-down.js?ver=7.1
0
6068
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.sticky-kit.js?ver=1.1.2
0
6047
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.fusion_maps.js?ver=2.2.2
0
5969
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.event.move.js?ver=2.0
0
5794
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/fusion-video-bg.js?ver=1
0
5723
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-scroll-to-anchor.js?ver=1
0
5623
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-chart.js?ver=1
0
5489
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-column.js?ver=1
0
5339
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/library/jquery.elasticslider.js?ver=7.1
0
4815
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-carousel.js?ver=1
0
4689
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-content-boxes.js?ver=1
0
4531
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.modal.js?ver=3.1.1
0
4243
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-title.js?ver=1
0
4148
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-responsive-typography.js?ver=1
0
3844
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.easyPieChart.js?ver=2.1.7
0
3824
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-sidebars.js?ver=7.1
0
3806
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.collapse.js?ver=3.1.1
0
3756
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion.js?ver=3.1
0
3663
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-counters-circle.js?ver=1
0
3628
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/cssua.js?ver=2.1.28
0
3613
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-tabs.js?ver=1
0
3609
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.easing.js?ver=1.3
0
3577
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-image-before-after.js?ver=1.0
0
3408
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.appear.js?ver=1
0
3254
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.countdown.js?ver=1.0
0
3185
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-live-search.js?ver=7.1
0
3115
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-flip-boxes.js?ver=1
0
3011
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/library/bootstrap.scrollspy.js?ver=3.3.2
0
2978
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.mousewheel.js?ver=3.0.6
0
2873
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-modal.js?ver=1
0
2703
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-column-bg-image.js?ver=1
0
2490
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.placeholder.js?ver=2.0.7
0
2445
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-video.js?ver=1
0
2338
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-syntax-highlighter.js?ver=1
0
2235
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-recent-posts.js?ver=1
0
2234
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-gallery.js?ver=1
0
2169
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/fusion-vertical-menu-widget.js?ver=5.1
0
2156
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-quantity.js?ver=7.1
0
2076
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-toggles.js?ver=1
0
2050
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.fitvids.js?ver=1.1
0
2036
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.popover.js?ver=3.3.5
0
2017
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-contact-form-7.js?ver=7.1
0
1976
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-tooltip.js?ver=1
0
1976
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.tab.js?ver=3.1.1
0
1954
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-animations.js?ver=1
0
1911
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-testimonials.js?ver=1
0
1903
https://www.grocery.com/wp-includes/js/wp-embed.min.js?ver=5.5.1
0
1703
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-equal-heights.js?ver=1
0
1686
https://www.grocery.com/wp-content/plugins/download-attachments/css/frontend.css?ver=5.5.1
0
1577
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-counters-box.js?ver=1
0
1538
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-comments.js?ver=7.1
0
1513
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.fade.js?ver=1
0
1431
https://www.grocery.com/wp-content/plugins/fusion-core/js/min/avada-faqs.js?ver=5.1
0
1400
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.hoverintent.js?ver=1
0
1367
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-lottie.js?ver=1
0
1309
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-to-top.js?ver=7.1
0
819
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/jquery.countTo.js?ver=1
0
788
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/bootstrap.transition.js?ver=3.3.6
0
732
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-progress.js?ver=1
0
702
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-sharing-box.js?ver=1
0
698
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.requestAnimationFrame.js?ver=1
0
696
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.hoverflow.js?ver=1
0
693
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-scrollspy.js?ver=7.1
0
690
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/general/fusion-countdown.js?ver=1
0
688
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-popover.js?ver=1
0
664
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-google-map.js?ver=1
0
661
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-select.js?ver=7.1
0
650
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-waypoints.js?ver=1
0
646
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-tabs-widget.js?ver=7.1
0
618
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-general-global.js?ver=1
0
604
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-skip-link-focus-fix.js?ver=7.1
0
601
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-elastic-slider.js?ver=7.1
0
592
https://www.grocery.com/wp-content/themes/Avada/assets/min/js/general/avada-general-footer.js?ver=7.1
0
577
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-alert.js?ver=1
0
554
https://www.grocery.com/wp-content/plugins/cryptx//js/cryptx.min.js?ver=5.5.1
0
539
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/general/fusion-button.js?ver=1
0
532
https://www.grocery.com/wp-content/plugins/cryptx//css/cryptx.css?ver=5.5.1
0
432
https://www.google-analytics.com/analytics.js
7200000
19337
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/one_click_handler_one_afma_fy2019.js
1209600000
11039
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/one_click_handler_one_afma_fy2019.js
1209600000
11039
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/abg_lite_fy2019.js
1209600000
7994
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/abg_lite_fy2019.js
1209600000
7994
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/abg_lite_fy2019.js
1209600000
7994
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/elements/html/interstitial_ad_frame_fy2019.js
1209600000
7800
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/qs_click_protection_fy2019.js
1209600000
6688
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/qs_click_protection_fy2019.js
1209600000
6688
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/qs_click_protection_fy2019.js
1209600000
6688
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/window_focus_fy2019.js
1209600000
2127
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/window_focus_fy2019.js
1209600000
2127
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/window_focus_fy2019.js
1209600000
2127
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/load_preloaded_resource_fy2019.js
1209600000
1633
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/load_preloaded_resource_fy2019.js
1209600000
1633
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/load_preloaded_resource_fy2019.js
1209600000
1633
https://www.gstatic.com/mysidia/f65c896b7ae3ea855671c0802ac1d5df.js?tag=exit_2019
7776000000
8427
https://www.gstatic.com/mysidia/5b87caaf76e243ebe0d7c2319f8261b7.js?tag=client_fast_engine_2019
7776000000
3297
Reduce JavaScript execution time — 7.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.grocery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
2308.528
1469.32
7.644
Unattributable
1240.74
29.388
0.748
https://www.grocery.com/
1136.504
196.964
27.66
https://tpc.googlesyndication.com/sodar/sodar2/217/runner.html
1021.956
917.664
11.684
https://pagead2.googlesyndication.com/bg/36t2pzUCsky2p8StOfRDuZ2SQrRQGkwFUvrIpVyovYo.js
887.668
855.728
13.628
https://googleads.g.doubleclick.net/pagead/html/r20201008/r20190131/zrt_lookup.html?fsb=1
764.692
675.34
16.78
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/show_ads_impl_fy2019.js
665.224
577.648
30.944
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
563.524
532.776
15.204
https://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-9702174106131659&output=html&h=788&adk=3091274482&adf=21367272&w=360&lmt=1602688287&ecr=1&rafmt=9&to=qs&pwprc=7011126439&psa=0&guci=2.2.0.0.2.2.0.0&format=360x788&url=https%3A%2F%2Fwww.grocery.com%2F&flash=0&crui=pedestal&fwr=1&fwrattr=1&pra=3&rw=300&wgl=1&fa=30&adsid=NT&tt_state=W3siaXNzdWVyT3JpZ2luIjoiaHR0cHM6Ly9hZHNlcnZpY2UuZ29vZ2xlLmNvbSIsInN0YXRlIjowfV0.&dt=1602713102880&bpp=6&bdt=2396&idt=6&shv=r20201008&cbv=r20190131&ptt=9&saldr=aa&abxe=1&prev_fmts=0x0&nras=2&correlator=624627021405&frm=20&pv=1&ga_vid=1088402148.1602713101&ga_sid=1602713102&ga_hid=1930933221&ga_fc=0&iag=0&icsg=4503599627370495&dssz=155&mdo=0&mso=0&u_tz=-420&u_his=2&u_java=0&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_nplug=0&u_nmime=0&adx=0&ady=6901&biw=360&bih=640&scr_x=0&scr_y=0&eid=44726948%2C21067981%2C21066973&oid=3&pvsid=2701747611103768&pem=108&rx=0&eae=0&fc=1920&brdim=0%2C0%2C0%2C0%2C360%2C0%2C360%2C640%2C360%2C640&vis=1&rsz=%7C%7Cs%7C&abl=NS&fu=8320&bc=31&ifi=2&uci=a!2&btvi=1&fsb=1&xpc=B003xQGd1Z&p=https%3A//www.grocery.com&dtd=28
488.328
169.7
39.384
https://www.googletagservices.com/activeview/js/current/osd_listener.js?cache=r20110914
402.224
265.484
55.2
https://pagead2.googlesyndication.com/pagead/js/r20201008/r20190131/reactive_library_fy2019.js
383.944
317.072
16.764
https://googleads.g.doubleclick.net/pagead/html/r20201008/r20190131/zrt_lookup.html?fsb=1#RS-0-&adk=1812271808&client=ca-pub-9702174106131659&fa=8&ifi=3&uci=a!3&xpc=NrNWw4cvWT&p=https%3A//www.grocery.com
317.196
152.676
59.948
https://googleads.g.doubleclick.net/pagead/html/r20201008/r20190131/zrt_lookup.html?fsb=1#RS-1-&adk=1812271802&client=ca-pub-9702174106131659&fa=2&ifi=4&uci=a!4&btvi=2&xpc=BAZY34yxH7&p=https%3A//www.grocery.com
237.428
129.528
44.088
https://www.grocery.com/wp-content/uploads/fusion-styles/f9e920c79b1cb0b280b5f829cfd71219.min.css?ver=3.1
203.22
0
0
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/modernizr.js?ver=3.3.1
157.716
105.676
5.556
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/lazysizes.js?ver=4.1.5
157.58
69.492
2.788
https://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-9702174106131659&output=html&adk=1812271804&adf=3025194257&lmt=1602688287&plat=10%3A32%2C11%3A32%2C16%3A8388608%2C17%3A32%2C24%3A32%2C25%3A32%2C32%3A32%2C40%3A32&guci=2.2.0.0.2.2.0.0&format=0x0&url=https%3A%2F%2Fwww.grocery.com%2F&ea=0&flash=0&pra=5&wgl=1&tt_state=W3siaXNzdWVyT3JpZ2luIjoiaHR0cHM6Ly9hZHNlcnZpY2UuZ29vZ2xlLmNvbSIsInN0YXRlIjowfV0.&dt=1602713101461&bpp=10&bdt=977&idt=72&shv=r20201008&cbv=r20190131&ptt=9&saldr=aa&abxe=1&nras=1&correlator=624627021405&frm=20&pv=2&ga_vid=1088402148.1602713101&ga_sid=1602713102&ga_hid=1930933221&ga_fc=0&iag=0&icsg=4503599627370495&dssz=152&mdo=0&mso=0&u_tz=-420&u_his=2&u_java=0&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_nplug=0&u_nmime=0&adx=-12245933&ady=-12245933&biw=360&bih=640&scr_x=0&scr_y=0&eid=44726948%2C21067981%2C21066973&oid=3&pvsid=2701747611103768&pem=108&rx=0&eae=2&fc=1920&brdim=0%2C0%2C0%2C0%2C360%2C0%2C360%2C640%2C360%2C640&vis=1&rsz=%7C%7Cs%7C&abl=NS&fu=8192&bc=31&ifi=0&uci=a!0&fsb=1&dtd=111
147.444
31.028
43.68
https://googleads.g.doubleclick.net/pagead/drt/si
138.872
29.392
11.036
https://www.google-analytics.com/analytics.js
134.132
114.264
6.16
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js
129.316
110.3
13.3
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/abg_lite_fy2019.js
104.336
67.956
26.612
https://pagead2.googlesyndication.com/bg/CrE1yZ0XDC5ogwV0DdLcRYcLenmcbaA1q0bi-X3sD0w.js
101.912
92.92
7.892
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/vimeoPlayer.js?ver=2.2.1
87.568
39.432
5.156
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/lottie.js?ver=5.7.1
83.676
53.992
19.244
https://www.grocery.com/wp-content/plugins/fusion-builder/assets/js/min/library/Chart.js?ver=2.7.1
72.376
60.628
11.748
https://tpc.googlesyndication.com/sodar/sodar2.js
71.932
59.596
8.164
https://googleads.g.doubleclick.net/pagead/drt/s?v=r20120211
71.428
58.432
6.656
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/qs_click_protection_fy2019.js
68.76
48.84
17.608
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/client/one_click_handler_one_afma_fy2019.js
65.024
38.748
24.056
Minimize main-thread work — 13.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
7601.088
Other
1697.976
Style & Layout
1673.684
Script Parsing & Compilation
793.712
Parse HTML & CSS
737.06
Rendering
274.132
Garbage Collection
197.772
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2
18.017999827862
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
3.5830000415444
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmSU5fBBc4AMP6lQ.woff2
7.9910000786185
Reduce the impact of third-party code — Third-party code blocked the main thread for 2,100 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
908567
2045.924
20015
52.736
94574
0
14493
0
1851
0
1831
0
1691
0
1397
0
654
0
508
0
508
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://www.grocery.com/wp-content/themes/Avada/includes/lib/assets/min/js/library/jquery.flexslider.js?ver=2.2.2
line: 0
https://tpc.googlesyndication.com/pagead/js/r20201012/r20110914/abg_lite_fy2019.js
line: 7
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://googleads.g.doubleclick.net/pagead/html/r20201008/r20190131/zrt_lookup.html?fsb=1
line: 16
https://googleads.g.doubleclick.net/pagead/html/r20201008/r20190131/zrt_lookup.html?fsb=1
line: 20
92

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of grocery.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Grocery.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Grocery.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
FDA
HBC
UK
USA
USD

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that grocery.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
Modernizr
3.5.0
Isotope
FlexSlider
WordPress
5.5.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://grocery.com/
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
93

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for grocery.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of grocery.com on mobile screens.
Document uses legible font sizes — 99.4% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.ns-ox7jn-e-11, .ns-ox7jn-e-26, .ns-ox7jn-e-39, .ns-ox7jn-e-52, .ns-ox7jn-e-65, .ns-ox7jn-e-76
0.55%
11px
.ns-ox7jn-e-13, .ns-ox7jn-e-28, .ns-ox7jn-e-54
0.04%
11px
99.40%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
21

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of grocery.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of grocery.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 34.4 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://grocery.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 161.35.9.253
Continent: North America
Country: United States
United States Flag
Region: New Jersey
City: North Bergen
Longitude: -74.0247
Latitude: 40.793
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
DigitalOcean, LLC
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 3.5/5 (0 reviews)
WOT Trustworthiness: 69/100
WOT Child Safety: 70/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: grocery.com
Issued By: Let's Encrypt Authority X3
Valid From: 29th August, 2020
Valid To: 27th November, 2020
Subject: CN = grocery.com
Hash: 5ef17cc8
Issuer: CN = Let's Encrypt Authority X3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x034CFD88D13EECE29DCCC23D862E5BAF6A1B
Serial Number (Hex): 034CFD88D13EECE29DCCC23D862E5BAF6A1B
Valid From: 29th August, 2024
Valid To: 27th November, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:A8:4A:6A:63:04:7D:DD:BA:E6:D1:39:B7:A6:45:65:EF:F3:A8:EC:A1
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.44947.1.1.1
CPS: http://cps.letsencrypt.org

Authority Information Access: OCSP - URI:http://ocsp.int-x3.letsencrypt.org
CA Issuers - URI:http://cert.int-x3.letsencrypt.org/

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B2:1E:05:CC:8B:A2:CD:8A:20:4E:87:66:F9:2B:B9:8A:
25:20:67:6B:DA:FA:70:E7:B2:49:53:2D:EF:8B:90:5E
Timestamp : Aug 29 21:01:40.460 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:F1:51:6F:C7:05:F0:82:35:16:45:37:
35:56:B7:19:F5:21:3E:16:3B:0F:01:15:38:49:93:D1:
C0:5C:0E:70:45:02:20:5D:3C:07:B2:84:45:59:8A:97:
9E:BD:7B:6F:37:B5:77:28:2D:BF:3A:6D:95:9C:61:78:
60:2D:B2:85:73:65:B3
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5E:A7:73:F9:DF:56:C0:E7:B5:36:48:7D:D0:49:E0:32:
7A:91:9A:0C:84:A1:12:12:84:18:75:96:81:71:45:58
Timestamp : Aug 29 21:01:40.479 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:3C:D5:B6:B6:90:F0:56:57:04:78:48:FA:
81:EB:C8:5D:3D:B6:0D:FF:80:F2:2D:99:44:EF:EE:7C:
5B:3F:A7:C2:02:21:00:DD:4F:0E:88:C1:DA:16:67:FB:
99:97:DC:9A:E3:B4:7F:DB:DB:47:6B:DC:DD:94:AD:52:
7F:BE:DD:76:EF:37:F5
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:grocery.com
DNS:*.grocery.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Server: nginx
Date: 14th October, 2020
Content-Type: text/html; charset=UTF-8
Connection: keep-alive
X-Powered-By: PleskLin
WPO-Cache-Status: not cached
WPO-Cache-Message: The request method was not GET (HEAD)
Link: <https://www.grocery.com/wp-json/>; rel="https://api.w.org/"
Vary: User-Agent

Whois Lookup

Created: 13th March, 1996
Changed: 14th February, 2020
Expires: 14th March, 2021
Registrar: ENOM, INC.
Status: clientTransferProhibited
Nameservers: dns1.name-services.com
dns2.name-services.com
dns3.name-services.com
dns4.name-services.com
dns5.name-services.com
Owner Name: Whois Agent (302645233)
Owner Organization: Whois Privacy Protection Service, Inc.
Owner Street: PO Box 639
C/O grocery.com
Owner Post Code: 98083
Owner City: Kirkland
Owner State: WA
Owner Country: US
Owner Phone: +1.4252740657
Owner Email: pvpsfpjr@whoisprivacyprotect.com
Admin Name: Whois Agent
Admin Organization: Whois Privacy Protection Service, Inc.
Admin Street: PO Box 639
C/O grocery.com
Admin Post Code: 98083
Admin City: Kirkland
Admin State: WA
Admin Country: US
Admin Phone: +1.4252740657
Admin Email: pvpsfpjr@whoisprivacyprotect.com
Tech Name: Whois Agent
Tech Organization: Whois Privacy Protection Service, Inc.
Tech Street: PO Box 639
C/O grocery.com
Tech Post Code: 98083
Tech City: Kirkland
Tech State: WA
Tech Country: US
Tech Phone: +1.4252740657
Tech Email: pvpsfpjr@whoisprivacyprotect.com
Full Whois:

Domain Name: grocery.com
Registry Domain ID: 3220605_DOMAIN_COM-VRSN
Registrar WHOIS Server: WHOIS.ENOM.COM
Registrar URL: WWW.ENOM.COM
Updated Date: 2020-02-14T08:43:07.00Z
Creation Date: 1996-03-13T05:00:00.00Z
Registrar Registration Expiration Date: 2021-03-14T04:00:00.00Z
Registrar: ENOM, INC.
Registrar IANA ID: 48
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Registrant Name: Whois Agent (302645233)
Registrant Organization: Whois Privacy Protection Service, Inc.
Registrant Street: PO Box 639
Registrant Street: C/O grocery.com
Registrant City: Kirkland
Registrant State/Province: WA
Registrant Postal Code: 98083
Registrant Country: US
Registrant Phone: +1.4252740657
Registrant Phone Ext:
Registrant Fax: +1.4259744730
Registrant Email: pvpsfpjr@whoisprivacyprotect.com
Admin Name: Whois Agent
Admin Organization: Whois Privacy Protection Service, Inc.
Admin Street: PO Box 639
Admin Street: C/O grocery.com
Admin City: Kirkland
Admin State/Province: WA
Admin Postal Code: 98083
Admin Country: US
Admin Phone: +1.4252740657
Admin Phone Ext:
Admin Fax: +1.4259744730
Admin Email: pvpsfpjr@whoisprivacyprotect.com
Tech Name: Whois Agent
Tech Organization: Whois Privacy Protection Service, Inc.
Tech Street: PO Box 639
Tech Street: C/O grocery.com
Tech City: Kirkland
Tech State/Province: WA
Tech Postal Code: 98083
Tech Country: US
Tech Phone: +1.4252740657
Tech Phone Ext:
Tech Fax: +1.4259744730
Tech Email: pvpsfpjr@whoisprivacyprotect.com
Name Server: DNS1.NAME-SERVICES.COM
Name Server: DNS2.NAME-SERVICES.COM
Name Server: DNS3.NAME-SERVICES.COM
Name Server: DNS4.NAME-SERVICES.COM
Name Server: DNS5.NAME-SERVICES.COM
DNSSEC: unsigned
Registrar Abuse Contact Email: ABUSE@ENOM.COM
Registrar Abuse Contact Phone: +1.4259744689
URL of the ICANN WHOIS Data Problem Reporting System: HTTP://WDPRS.INTERNIC.NET/
>>> Last update of WHOIS database: 2020-10-14T22:04:32.00Z <<<

For more information on Whois status codes, please visit https://icann.org/epp


The data in this whois database is provided to you for information
purposes only, that is, to assist you in obtaining information about or
related to a domain name registration record. We make this information
available "as is," and do not guarantee its accuracy. By submitting a
whois query, you agree that you will use this data only for lawful
purposes and that, under no circumstances will you use this data to: (1)
enable high volume, automated, electronic processes that stress or load
this whois database system providing you this information; or (2) allow,
enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via direct mail, electronic
mail, or by telephone. The compilation, repackaging, dissemination or
other use of this data is expressly prohibited without prior written
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We reserve the right to modify these terms at any time. By submitting
this query, you agree to abide by these terms.
Version 6.3 4/3/2002

Nameservers

Name IP Address
dns1.name-services.com 64.98.148.137
dns2.name-services.com 216.40.47.201
dns3.name-services.com 64.98.148.138
dns4.name-services.com 216.40.47.202
dns5.name-services.com 64.98.148.139
Related

Subdomains

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Domain Valuation Snoop Score
$898 USD 1/5

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Backlink Competitors

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Domain Valuation Snoop Score
0/5
0/5
0/5
0/5

Sites hosted on the same IP address